Reach over 47 million buyers worldwide
By opening an online store on Alibaba.com, you can reach B2B buyers globally and sell all your products with no commission fees on sales. All you need is to get started!
Request a free consultationOpen your account.
Choose a plan
As a new company on the platform, choose from a number of membership and sales plans based on your needs.
Create your account
Follow a few simple steps to register a seller account on Alibaba.com.
Verify your business
Complete your business verification process with the support of an Account Manager to build trust between you and your potential buyers.
What is Business Verification (also known as Company Verification)?
Business Verification is a crucial component of a seller's registration on Alibaba.com, as it establishes the validity of your company's status. Only companies that have completed the Business Verification process can connect with global buyers and begin selling on the platform.
Create your company profile.
Upload the logo
Maximum weight 200kb
Format 1:1
File extension jpeg, jpg, png
File name max 30 characters and without special characters.
Insert 3 company photos.
Resolution 1200×675
File size max 200kb
File extension jpeg, jpg, png
Photo name without special characters.
Publish corporate videos
Video name max 60 characters
Duration max 35 sec
File size max 2.5 MB
File extension Find out available formats
Recommended format 16:9
Showcase your company
Brief Introduction max 256 characters
(Short descriptive introduction highlighting why the buyer should choose your company)
Detailed Introduction max 400 characters
Publish your products and activate your showcase
It is important to add all the products from your catalogue, both to have them always available online and automatically translated into 19 languages, and to have more chances of appearing in buyers’ search results.
This means that potentially you will get more exposure and consequently you will reach more customers.
You can add products individually or simplify the process thanks to the bulk upload tool.
When adding products, the intelligent publishing system uses Artificial Intelligence to suggest ways to optimize each listing based on the functioning of the Alibaba.com algorithm and what buyers are looking for on the site.
Background
Always choose a white background as it will help your products rating.
File size
Maximum 3MB.
Image format
Square, with dimensions of 640×640 or larger. The image must be square, 1:1.
Position
The photos must be centered and should not contain multiple objects.
Quantity of photos
Minimum 3 photos per product, maximum 6. Photos with product usage scenarios are preferred.
Video
Video name max 60 characters, duration max 45 sec, size max 100MB, resolution at least 720p.
Bring your product catalogue online to attract more customers.
A strong online product offering is essential to increase sales on a marketplace. Set up an online store on Alibaba.com to reach international buyers and optimize product listings for maximum visibility.
Header
Desktop resolution 400×240
Mobile resolution 750×300
File size max 2MB
File extension .jpeg, jpg, png
File name max 30 characters and no special characters.
Full screen banner
Desktop resolution 1920×550, 1920×650, safezone 1200 px width
Mobile resolution 750×450, 750×350, 750×250
File extension .jpeg, jpg, png
Number of slides max 5
File name max 30 characters and no special characters.
Scrolling banner
Resolution 1200×250, 1200×350, 1200×450
File size max 2MB
File extension .jpeg, jpg, png
Number of slides max 5
File name max 30 characters and no special characters.
Are you already selling on the platform?
Find out all the trainings dedicated to you on the use of the platform, digital transformation, and the most relevant sectors.
Find out more
Use the free app dedicated to sellers
Download the free AliSuppliers mobile app directly from your app store and manage buyer notifications and requests wherever you are. With the “Instant Messages” feature, you can easily negotiate quotes and respond to direct purchase requests without needing a PC.
Everything you need to seize every business opportunity while on the move.
Frequently Asked Questions
Yes, the platform has initiatives to give traffic boosts to active sellers. The company can contact their Account Manager to understand the ideal number of products to upload to obtain this boost.